A major part of the Internet community believes that for a website to be indexed on Google (or any search engine for that matter) it takes around six months.

Link Building is a faster way to have your website indexed on Google. In link building, you simply link your website to other websites after getting in touch with their owners or webmasters.

As of now, there are three types of links: one-way inbound links or links coming in to your website; reciprocal links or mutual links between your website and the other website; and three way link. With a three-way link, webmasters link your site to their site. In return, they ask you to link to the website they are building up. So it basically becomes a ploy by them to build up specific websites.

Link building is the one most time consuming aspect of SEO. But as a website owner, it should be on your to-do list because of the following reasons:

Faster indexing on Google

Left alone without link building, it will take about six months to get Google’s sand box. Hence one of the most important things apart from marketing your website is to tell the search engines about it.

Using the link building technique, Google indexes your website within 24 hours, especially if the links are coming from old websites with high Page Ranks. Search engines have indexed those websites time and again.

Top ranks On Search Engine Results

In 2006, an SEO contest was held in the Philippines to determine what SEO techniques are very effective in getting a website to the top of search engine results. The technique used by the winners of the SEO contest was obviously Link Building.

If executed correctly, link building gets you at the top of search engines. But you must make sure that the anchor text to your website contains your keywords in the anchor text. Which is the text on the other website that hyperlinks to yours.

Generate Traffic

Since your link partners have their own set of visitors, you increase your chances of those visitors finding you if your sites are linked. That makes link building a great way to drive traffic to your site.

Prospects for Useful Partnerships

Link Building efforts mostly lead you to other sites that are strategic to your website and your business. The chances that your link building prospects are also linking to your direct competitors are very high.

But you must not overdo on link building. The overdone link building efforts have been seen as ways to manipulate Google’s results. To get an insight into it, Google once applied a dampening filter when it found out that the average content-rich website took one year to link with 100 other relevant links and at the same time, found a similar website that had 200 to 300 links built per month. Experts of SEO believe this is what happened to the websites that disappeared from the search engine’s index altogether.

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